Quick Answer: Does An Executive Summary Replace An Introduction?

What is the difference between an introduction and an executive summary?

The introduction is the first section of the document.

It explains what the document is about and why you have written it.

An executive summary is the full document, which can be 20 to 30 pages or more, condensed down to a few bullet points or paragraphs..

How long is an executive summary?

How long should an executive summary be? A good executive summary should usually be between 5-10% of the length of the completed report (for a report that is 20 pages or less, aim for a one page executive summary).

What is the difference between overview and introduction?

An introduction is a way for the writer to introduce the topic he is going to write about to the reader. In an overview, the writer gives a brief explanation that is a summery on what he is going to talk about.

What should an executive summary focus on?

The executive summary needs to be persuasive and highlight the benefits of your company/product/service, rather than being descriptive and focusing on the features. You can save the features for the body of the proposal. The executive summary needs to grab the reader’s attention and pique their interest.

What comes first executive summary or introduction?

In most documents, the executive summary is the first section of the document appearing after the table of contents and before the introduction. Some requirements — typically government RFPs (request for proposals) — stipulate that the executive summary must be bound separately.

What is an executive summary example?

Your executive summary should include: The name, location, and mission of your company. A description of your company, including management, advisors, and brief history. Your product or service, where your product fits in the market, and how your product differs from competitors in the industry.

What are the components of an executive summary?

Elements to Include in Your Executive SummarySummary.Company description.Market Analysis.Organization description.Management team.Product line.Marketing plan.Funding request and use.More items…•

What is the difference between a summary and an introduction?

An introduction is the teaser for your background summary. It is meant to be short and attention grabbing, and make the reader actually want to read further into the background summary. A background summary goes in depth, while a introduction does just that… introduce the reader to what will come.

What is an executive summary and why is it important?

The purpose of the executive summary is to explain the main features of your business in a way that will make the reader want to learn more. Yet it must also include enough information that investors can see the potential behind your business without having to read the entire plan.

Do you need an executive summary and an introduction?

An executive summary is a brief section at the beginning of a long report, article, recommendation, or proposal that summarizes the document. It is not background and not an introduction. People who read only the executive summary should get the essence of the document without fine details.

How do you start off an executive summary?

Introduce: Begin with a brief introduction that states the purpose and major points of the report. Discuss the Main Points: Include a level heading for each main point you will cover; these headings should appear in the same order as they do in the full report. Write a brief paragraph for each main point.